Season’s Greetings: How to Tailor Your Resume for the Post-Holiday Hiring Rush

Kick off the new year with a job search-ready resume! Learn essential tips to tailor your resume for the post-holiday hiring rush, including resume optimization, ATS keywords, and highlighting transferable skills.

With the new year approaching, January brings a wave of hiring as companies seek fresh talent. This post-holiday hiring rush is an ideal time to make sure your resume shines. Here’s how to make your resume stand out to recruiters and optimize it to pass Applicant Tracking Systems (ATS).

Why Tailoring Your Resume Matters

Generic resumes often get lost in the pile. A well-tailored resume that aligns with the job description has a much higher chance of catching a recruiter’s eye. According to research from The Ladders, recruiters spend only 7.4 seconds on each resume, so tailoring yours is essential. Use these six strategies to make your resume stand out:

1. Research What Employers Want

Tailoring begins with understanding the roles you’re targeting. Gather three to five job descriptions to spot common skills, required experience, and frequently used keywords. Look for emerging trends in your field. For instance, marketing roles increasingly require data analytics and experience with AI tools.

📌Pro Tip: Use a tool like RateMyResume to compare your resume with job descriptions and identify gaps. It’s an easy way to ensure your resume aligns with specific job requirements.

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2. Craft a Job-Specific Professional Summary

Your professional summary is your first impression—make it count. Customize this section to showcase your qualifications and experience relevant to the role. Avoid vague language; instead, focus on specifics.

For example

Tailored Summary: “Data-driven marketing professional with 5+ years of experience in digital strategy and customer engagement, excited to bring creativity and analytics to [Company Name].”

By customizing the summary for each job and including keywords from the job description, you’ll highlight your unique value to hiring managers.

3. Focus on Achievements, Not Just Duties

Employers value results, so emphasize your accomplishments rather than listing duties. Show the impact you made by using metrics. Instead of “managed social media,” write, “Increased social media engagement by 35% in six months.”

Example Metrics to Include:

  • Increased sales by X%
  • Completed projects Y weeks ahead of schedule
  • Improved customer satisfaction by Z%

📌Pro Tip: Upload your resume to RateMyResume for feedback on presenting accomplishments more effectively.

4. Highlight Transferable Skills for Industry Switches

If you’re moving into a new field, emphasize transferable skills like project management, communication, or data analysis. For example, if you’re shifting from customer service to marketing, highlight skills such as problem-solving and client communication.

Identify core competencies that align with your new industry, and include examples to show how these skills helped achieve specific outcomes in previous roles.

5. Use Keywords to Pass the ATS

To get past Applicant Tracking Systems (ATS), it’s essential to use job-specific keywords that match the job description. Look for frequently mentioned terms like “data analysis,” “client relations,” or “project management.” Place these naturally throughout your resume in the summary, skills, and experience sections.

📌Pro Tip: Tools like RateMyResume can assess your keyword usage and provide suggestions for improvement.

6. Polish Your Resume’s Formatting

A clean, professional resume layout enhances readability and makes a lasting impression. Use bullet points for easy skimming, limit fonts to one or two professional styles like Arial or Calibri, and stick to a neutral color scheme unless you’re in a creative field.

Design Tips:

  • Use headings and bullet points to create skimmable sections.
  • Ensure your resume is mobile-friendly since many recruiters view resumes on mobile devices.
  • Avoid graphics and complex designs that can disrupt ATS compatibility.


Kickstart your 2024 job search with a tailored, ATS-friendly resume! Optimize yours today with RateMyResume to gain valuable insights and stand out in the competitive hiring market.

Final Checklist:

  1. Optimize Keywords:
    Include industry-specific keywords for ATS.
  2. Focus on Achievements:
    Use metrics to quantify impact.
  3. Highlight Transferable Skills:
    Emphasize versatile skills for industry switches.
  4. Keep Formatting Clean:
    Choose a professional, readable layout.

Start the new year with a resume that not only meets but exceeds job requirements, positioning you as the perfect candidate for the post-holiday hiring season.

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